Whispered “Top 100” Million Dollar Strategy
Yesterday a helpful social media elf casually mentioned the “Top 100 Strategy” that was ‘earning people millions.’ Intrigued, I ask for more information, and here’s what he told me: Russel Brunson’s Top 100 Strategy is to uncover your ideal customer's inner circle. Step 1: Craft Your Customer Avatar. Define your ideal customer in detail. What are their demographics, interests, and pain points? Step 2: Follow the Followers. Identify 20-50 social media influencers your ideal customer follows. Step 3: Expand the Network. Explore who those influencers follow. This reveals a broader network of relevant figures. Step 4: Engage with the Community Start interacting with these influencers and their audience. Provide valuable insights and build relationships. Step 5: From Outsider to Insider As you consistently engage, you'll transition from an outsider to a trusted voice within your ideal customer's online community. This approach leverages the power of influencer marketing while offering a more nuanced strategy. It focuses on building trust and establishing yourself as an authority within your target audience's existing network.