Handy Sales Letter Checklist

Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all the pointers on the list. A checklist of copywriting elecments you should always include. . . Sales Letter Checklist --- Here is a handy checklist to help you with writing your sales letters… PASS | FAIL | SALES LETTER COMPONENT BEING CHECKED | | Never lie (This is the most important rule) | | If you make a claim, prove it | | Lead with benefits, substantiate with features | | Personalise | | Make sure any slang or jargon is familiar to the reader | | Reveal a minor flaw | | Give copy news value | | Write the way real people talk, not English professors | | Never talk down to your audience. Look them in the eye or look up to them | | Ask for the order | | Make it easy for prospects to buy | | Give an incentive to act NOW! | | Substitute 'you' for 'I' whenever possible